Customers turn to online reviews when purchasing a product or hiring a service provider, and the same is true for moving companies. When it comes to finding the best movers in Fort Worth, reading online reviews is the simplest way for you to assess whether a company will deliver on its claims. 

Relying on online reviews comes with challenges, however. To what extent are these reviews trustworthy? What should you look for when reading them? 

In this blog, we will discuss how to read and compare reviews for residential movers in Fort Worth, Texas. We’ll discuss what to look for, reputable review sites, and how to spot fake reviews. 


What You Should Know

While online reviews are a great way to assess your options before hiring a moving company, it’s important not to base your decision on them entirely. Here are some things you should keep in mind when reading online reviews: 

  1. Remember that online reviews reflect a small percentage of customer experiences, as many customers tend not to leave reviews. 
  2. Keep in mind that customers are more likely to leave a negative review than a positive one. 
  3. Keep an eye on language. Does the review present a reasonable critique of the company’s service, or is it heated bad-mouthing without substantial reasoning? Don’t take every review at face value—try and discern which ones are authentic and which seem untrustworthy. 
  4. Remember that reviews are subjective. While they can help you get a feeling for a company’s online presence and its customers’ satisfaction, it’s important to remind yourself they represent one person’s individual experience. If you find one extremely negative review among many positive ones, try not to get hung up on that one review. Try to evaluate a company’s presence as a whole. 
  5. Pay attention to the number of reviews, and consider whether they are realistic for the size of the business. While global brands may have thousands of customer reviews, a local Fort Worth moving company will likely not have as many. 
  6. Look for authenticity. A moving company with a mix of positive and negative reviews is likely more credible than a website displaying only five-star reviews. No business is perfect, and authentic reviews will always reflect this. 
  7. Try and expand your research to include multiple review platforms. Go through the company’s website, social media, and reliable third-party sites for a holistic assessment of a company’s service quality and customer satisfaction. 


Reputable Review Platforms

  1. Google My Business displays every review submitted, so you will likely get an authentic picture of a company’s services. 
  2. Better Business Bureau is a private, not-for-profit organization with an objective, stringent business rating process. 
  3. Verified Movers is a trustworthy rating and comparison site run by industry professionals. 
  4. MyMove is a reliable comparison site for moving companies throughout the USA. 


How to Spot Fake Reviews 

While fake reviews are not common, you will likely encounter a couple when conducting your research. Fake reviews can be both positive and negative and are sometimes hard to distinguish from authentic ones. 

Here are some common characteristics that indicate a fake review. 

  1. The review is overly technical. 
  2. There is a lack of detail with general, vague praise. 
  3. The review has poor grammar and lots of spelling mistakes.  
  4. The wording is very similar to other reviews.  
  5. There are not enough details about the reviewer, or their profile looks suspicious. 

Remember that not all reviews with these attributes are fake, but if you suspect that a moving company website has fake reviews, you should put more consideration into hiring it. A reliable moving company will always be transparent about its customer satisfaction rates and have many honest, positive reviews and customer critiques to back up its claims. 

While many fake reviews are written carefully and are not easily recognizable, you can always go the extra mile and double-check if you are doubtful. One way to do this is by copying a line from a suspicious review and pasting it into Google search. If the fake review has been copied from a different website, you will likely see multiple search results for it. For more helpful information about moving companies, check out our latest blog post on moving companies from Fort Worth to Houston.